I have actually been assuming lately about salon advertising and marketing. Not that I’m a large advertising person. I’m not, yet I do have a passion, specifically when it pertains to matters of the hair. How many times have I heard the inquiry, “Do you understand of a great area to obtain your hair done?” I have actually asked the concern countless times myself.
Exactly how do you tackle locating a location you such as, that will do your hair the way YOU like, without you having to tell them what to do every action of the method? Nevertheless, I’m not a hairstylist. I have little experience in this venture, with the exception of the occasional bang trim: or the few times I whacked off the hair on my Barbie dolls.
Right up front let me simply claim that discovering an excellent hair salon calls for a little good luck. Conventional marketing does not come into play, in my point of view. Convenience is often the choosing variable when picking where to have your hair done. Not necessarily a good way to select, yet a means, nonetheless, and also I must refer to as I’ve been there a time or two myself. Comfort, nonetheless, does have a component to play depending upon the solutions you want, i.e. perms, coloring, or correcting the alignment of; as well as just how commonly you need these solutions. I’m just starting …
The question still stays … exactly how do you find a great salon? There seems to be one on every corner, much like McDonald’s or Starbucks. Yet unlike these great organizations of tasty-goodness, there is no system in place to ensure the very same solution each time you go to. Hence the subject of discussion … hairdresser advertising and marketing.
The yellow web pages of your regional phone book look like a rational place to look. There are ads, areas as well as phone numbers all listed in a handy fashion. As well as I’ve used this technique extra times than I care to confess. One time stands out in my memory. It was several years back and also I had little ones at the time. I was in determined need of a haircut. Life was easier after that before I salaried the fight on aging – gray hair being public enemy number one. I pulled out the phone book, discovered a couple of hassle-free areas, made a number of telephone calls,s and also selected … the salon I can obtain an appointment with the quickest.
The female that did my hair, as well as if I recall appropriately, was the proprietor of the beauty parlor, after finishing the hair cut, hands me a mirror, rotates the chair around, and also loudly announces for all to hear, “Oh, you look a lot far better”. Did I look THAT bad? Naturally, I didn’t return. When the time occurred for another haircut, I took out those yellow pages and also buckled up for another random hair-salon-choosing ride.
I lovingly remember my favorite hairdresser, as I’m contemplating salon advertising and exactly how to streamline the process. Her name was Diane. Still is as for I understand. She was a good friend of mine at the time. She was, as well as I claim this with terrific honor and regard, a hair design musician; the only person approximately that point that I could most likely, have my hair done, as well as not need to hurry home and promptly change my hair before someone I knew saw me.
She was THAT good. The only trouble I had was the fact that I really did not such as going to the beauty parlor where she functioned. It was a total dump! Luckily, nevertheless, the owner sold the hair salon to my friend, Diane, and also she made some changes. She made it hip, she made it existing, she made it appropriate … she made it her own. (I’ve been viewing American Idol for far too long). I was good there, though, I really felt comfortable there.
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